Top 10 Internal Linking Strategies to Step Up Your Ranking

As the competition to earn the top spot on search engine results pages becomes greater, you need to step up your internal linking strategies to get in front of the race. One of the most effective ways in improving your SEO is to implement top internal linking strategies.


In this article, we will talk about internal linking strategies that might suit the needs of your website. 


A Quick Overview on Internal Link

The primary purpose of an internal link is to connect all the relevant pages on your website. Plus, these links make it easy for users to navigate your website and view interesting web pages. 


When people enjoy staying on your website, they stay longer and view more pages, which in turn improves your bounce rates, exit rates, and on-site time metrics.


Internal links also have a huge role when search engines crawl and index your pages. Without internal links pointing to a page, it will be difficult for web pages to index your pages. This means that there is a high possibility that your pages won’t turn up in search engine results pages.


Search engines also use internal links to understand your website and what your pages talk about.


Lastly, internal links pass link juice or link authority to other pages on your website. When search engines crawl your website and find pages where a lot of internal links are pointed to, they classify the page as an ‘important page. 


Now, let’s look at the internal linking strategies that marketers use.


Optimize Anchor Texts

When building internal links, you’d need to use optimized anchor texts that are clear and relevant to your content. A good anchor text will increase your CTR, especially if the text used piques the interest of your users.


When picking your anchor text, you need to make sure that the information on the linked page is highly relevant to the text surrounding the anchor text.


Use Internal Linking Tools

Manually placing internal links on your site is a good practice, but how will you manage the links if your website contains thousands of pages? Managing your internal links would be a total disaster as it will take up all of your time.


If you want to manage all your internal links it would be wise to use an internal linking tool. An internal linking tool allows you to insert internal links into your content with just one click. Plus, these tools allow you to identify key phrases or keywords in your website where you can incorporate internal links.


Tools allow you to automate your internal linking process which will help you save up on a lot of time.


Don’t Forget About Breadcrumbs

Placing breadcrumbs on your website greatly improves the user experience (UX) for your visitors. Breadcrumbs are the internal links (usually found at the top part of the page) that show users where they are located in the site structure. 


With just one click, users can go back to a level higher than where they currently are. 


Craft Tons of High-Quality Content

You can’t possibly incorporate a lot of internal links into your site if you don’t have any content. However, you need to ensure that the content you will be crafting is high-quality, and not just for the sake of having avenues for internal linking.


With high-quality content, you can drive more organic traffic while giving users all the important information they have. Using internal links on low-quality content can have no effect on your site. If users don’t get interested or engaged with your content, they won’t probably read it. Thus, they won’t see the internal links you’ve incorporated.


To ensure that your internal linking strategy will go smoothly, you need to craft content regularly. Most sites publish posts weekly, every other day, and even every day. The amount of content you post highly depends on the capacity of your team.


Maximize the Use of Content Clusters

Content clusters are like bubbles of information that focus on a certain topic. Every cluster on your site has a pillar page (main topic) and all the pages related to it are linked from it. This way, search engines will easily understand what a certain cluster is talking about.


When using topic clusters, you should link all relevant pages from the pillar pages, and link the pillar page from the individual pages. This is a technique to signal search engines that a pillar page is among the most important pages on your site. 


In addition, having clusters will also help you focus on keywords that you’re targeting and letting search engines that you have a ton of content talking about that particular keyword.


Aside from keeping your pages organized, using clusters will aid your users to get all the information they need in one location (cluster).


Add Links to Relevant Blog Posts

It is normal to incorporate internal links into the paragraphs of your content. However, it is also wise to place links to relevant blogs after some paragraphs. This way, you can use an anchor text that fully displays what the linked web page is talking about (full title of the blog post).


Placing links to relevant pages in your site after a paragraph can serve as a backup plan if your visitors don’t get interested in the anchor texts within the content.


You can also add a “Related Post” section at the sides or bottom of the page to have elements in your site that could attract more visitors. But, you should also know your limits when it comes to placing internal links. Having too many links on a page can sometimes look spammy which doesn’t help keep readers focused on the content.


Perform Manual Internal Linking

Automating your internal link-building efforts is an excellent idea. But, doing manual internal linking is also excellent. You should know that applications don’t think the same way as humans and they only consider which pages to link depending on the parameters set in their program.


This means that they sometimes might miss important pages that don’t fit the qualities they are looking for in a post. 


Here is where manual internal linking comes in. Before performing automated internal linking, you first need to identify a couple of important and highly relevant web pages that you can link to your newly crafted content. Once you are done, you can proceed with the automated internal linking using your tool.


After this, you need to check whether the important pages you’ve listed have also been linked by the tool. If not, perform manual internal linking.


Create an Ultimate Guide

Crafting an ultimate guide on a certain topic is great for your website. Your ultimate guide should contain all the information about a certain topic (it should be in-depth). Be sure to structure the ultimate guide properly where there are sections that discuss every important aspect of what you’re talking about. 


Doing so allows you to place internal links every after a section that leads the visitor to other articles that talk about that topic. Same with the concept of content clusters, you need to link back to the ultimate guide so that search engines will consider it as one of your important pages.


Perform a Content Refresh

This might sound weird, but performing a content refresh is also good for your internal linking efforts. However, you should carefully pick which content to refresh. The piece of content needs to be performing well in rankings.


When a piece of content ranks well in search engines, it means that they are receiving tons of organic traffic. With that in mind, you need to refresh the content and incorporate new internal links into the content. This way, you can boost the ranking of your newer pages that are related to the content being refreshed.


Go for Naturally-Looking Links

One of the key points in internal linking that most forget is to link naturally. Most of the time, internal links that look forced into a sentence won’t attract readers to click it. Reading an unnatural link will feel awkward for the reader; thus he/she might not click it.


Also, if you try to force keywords into links, search engines might flag it as spamming so you should be careful.


The thing here is, you need to ensure that people will be able to read the sentence naturally and they will understand the context of why the internal link was incorporated into that sentence.


Since automating internal link-building is an excellent strategy, you’d also need an excellent tool to ensure success. Check out Internal Link Juicer to know if it will fit your website’s needs.

Boosting SEO Rankings through Internal Linking Strategies

Internal linking isn’t a hard aspect of building a top-ranking website. You just have to be critical in choosing which pages to focus on linking and what other elements in a website will give you more internal linking opportunities. Through this list of internal linking strategies, you can start having a better internal linking structure that will be beneficial for your visitors, search engines, and your overall site’s rankings.


Don’t waste any internal linking opportunity on your site. Check out Internal Link Juicer today to maximize your internal link-building efforts!