Internal Linking Strategies Focused on Keyword Search Volume

Not all marketers all over the world recognize the importance of incorporating internal links (internal linking strategies) into the content and how much power they have in helping you bring your content up the rankings in search engine results pages (SERPs). 


Internal linking is one of the most overlooked aspects of SEO that prevents a site’s pages from gaining more visibility and organic traffic. This article will guide starting online marketers on how internal links can affect a website and what strategies can be used based on a targeted keyword’s search volume.

A Quick Overview on Internal Links


Have you ever wondered what the highlighted and underlined words in a piece of content are? Well, they’re internal links that marketers use to lead you to other pages on their site.

Internal links are found on almost all websites on the internet. When clicked, they allow a web user to transfer from one location to another within the same domain. Internal links can come in the form of text, images, videos, or other elements that people can find on a typical web page.

A site owner needs to incorporate internal links into the content since doing so helps web users and search engines navigate the website quickly. With internal links, a user can easily transfer from one page to another relevant page without using the search page. Through this link, users can collect all the information they need in just a tiny fraction of time.


As mentioned earlier, internal links also help search engines. Since search engine crawlers use internal links to locate pages on your site, having internal links will allow crawlers to collect all the information on your web pages and index them.


Once a crawler indexes your page, it will already show up on SERPs. Aside from assisting in the crawling and indexing process, internal links also help search engines understand what your website is talking about by connecting the information your pages speak about.


If search engines think that your pages can be a good source of information, they will ensure that more web users see your site. This means that they will give your pages higher rankings since you show expertise in your chosen industry.


Linking Structure

When building internal links, you can’t just simply link all your pages together. This will confuse search engines, and at times, users. That is why you need a good internal linking structure so that the flow of information from page to page will be smooth. Plus, having a good internal linking structure will ensure that your site architecture will be organized; thus, easy to navigate.


Creating a Good Internal Link Structure

There isn’t a definitive way of describing what a good internal link structure is. The quality of an internal linking structure will depend on the website’s goals; however, certain aspects are similar to most excellent structures on the internet. Here are the elements:


Link Important Pages

The first and most crucial aspect in creating a link structure is to link your most important pages. It would be difficult for search engines to crawl and index your most essential pages without internal links. So, to ensure that web users see your essential pages, you need to link them appropriately.


Plus, linking important pages can optimize the spread of link juice throughout your website.


Include Contextual and Navigational Links

There are two major types of internal links: navigational and contextual. Navigational links are the ones that help users navigate your website, while contextual links are the ones that are incorporated into the content.


The most common examples for navigational links include the ones found on your header, footer, and navigation bars that link to category pages, about us pages, blogs, services, products, etc.


While navigational internal links aid in navigation, contextual links are used to link relevant content within the site and are paired with anchor texts to give users an idea of what to expect once the link is clicked. It is important to include contextual links since they give SEO value to your content.


Use Keywords in Anchor Texts

Since anchor texts are paired with internal links, optimizing your anchor texts is also a good idea. When thinking of anchor texts, be sure to use keywords in anchor texts without sounding awkward. If the keyword won’t fit the context of the statement, better not use the keyword. However, if it will fit naturally with the text around it, there’s nothing wrong with placing the keywords on the anchor text.


Keep in mind that some marketers advise against the use of exact-match keywords in internal link anchor text. Again, if it fits the sentence, it’s totally fine. Lastly, don’t forget to place keywords on image alt attributes as it has value for your SEO efforts.


Shallow Click-Depth

There is an unofficial rule on the internet that web users must reach a particular piece of content with just two clicks. This is important since one of the significant purposes of incorporating internal links is to shorten locating the information that a web user needs.


With a shallow click-depth, users won’t get lost in your website, making them lose interest in finding information. To support a shallow click-depth, it is also advisable to use breadcrumbs to give users an idea of what page they are currently in.


Don’t Overdo the Number of Internal Links

Anything in excess is harmful. This saying is true with internal links. When placing internal links, you need to ensure that you don’t go overboard and bombard a web page with tons of internal links.


Imagine reading a text that has a lot of underlined and highlighted words. With a ton of internal links on a page, you might get flagged as spamming and make the readability of your content really low. It might even make your eyes hurt.


So, as a rule of thumb, incorporate up to a maximum of five internal links for a 1500-word article. This way, you get to avoid getting flagged with spamming by search engines, and at the same time, you won’t affect the readability of the content.


Internal Linking Strategies Focused on Search Volume

There are a lot of internal linking strategies, and each one is based on a particular factor. For the strategies we will present, we will be using a target keyword’s search volume as a basis.


  • Using Keywords with High Search Volume to Boost a Page

It is often difficult to rank for high-volume with high search volume keywords. One way to successfully do this is by picking a particular page on your website containing loads of information designed to invite more customers and convert them. An excellent example of this type of web page is a home page that resembles a landing page.


For this strategy, you don’t have to worry about your navigational links. Place them in their usual location to serve their purpose—help users find your important content and discover all pages relevant to what they are looking for. However, your contextual links should be directed to your home page (the one that resembles a landing page). You also need to use relevant anchor texts with keywords and close synonyms.


Since many pages point to the home page, search engines will deem it as one of your important pages. This means that it will give it more attention and rank it accordingly. 


When using this strategy, you should remember that when you direct a lot of time on a specific URL, the first anchor text will receive top priority. So, you need to restrict the access of web crawlers to the navigational links at the top of the page.


In this strategy, your primary goal would be to help your home page’s rank increase.


  • Use Mid-Search-Volume Keywords to Boost Landing Pages

If you’re planning on improving the rank of key landing pages such as product category pages or blog pages, using mid-search-volume keywords would be a good idea. 


In this approach, you’ll be using internal links paired with anchor texts that contain mid-search-volume keywords. The internal links from your home page will lead web visitors to the most relevant landing pages (category pages or blog pages). The pages within these relevant landing pages, like product pages and articles, should also link back to the landing pages to drive traffic as much as possible.


  • Targeting Low-Search-Volume Keywords Using Internal Links

This strategy works best if your business is in a specialized niche where driving highly qualified leads to bottom-level pages like particular blog posts or product listings is difficult.


In this strategy, you will be focusing your internal links on the bottom-level pages of your website. You would need to link these bottom-level pages and help users understand the bigger picture of what your website is all about. 


Since low-search-volume keywords don’t have that much competition, you can gain organic traffic to your site from the people that search these keywords. With less competition, your pages have a higher chance of ranking in SERPs. Just remember that when picking keywords, they should actually being searched for.


Picking the Right Linking Strategy to Enhance Page Rankings

Picking the strategy you will use will help you achieve your goals faster. So, be sure to evaluate what your site needs and start from there. Once your strategy has been planned, you’d need a reliable internal linking tool to help you manage the links.


Visit Internal Link Juicer today to see if your needs fit the features of our premium plugin.