Top 3 eCommerce Content Marketing Tips to Get You Started

If you are new to eCommerce content marketing, then this blog post is for you. We will share some tips that have helped us succeed in the e-commerce world. If you follow these simple steps, it won’t be long before your store becomes a success!

What is Content Marketing?

Content marketing is all about creating and sharing valuable, relevant content to attract your ideal customers. People usually think of an advertisement when they hear the word “marketing.” 

But marketing is more than just ads; it’s any message you put out into the world that has a goal (to sell or inform). Content marketing isn’t limited to blog posts – video, social media posts, infographics, and podcasts can also be effective content formats.

The goal of content marketing is to attract people who might not know about your product or service yet. You want them to become familiar with your brand, learn what you stand for, and eventually become customers. Content marketing is one of the best ways to connect with potential customers and create a relationship with them.

How Does Content Marketing Work?

When you produce valuable content, people will naturally want to share it. This is how your content spreads and reaches new audiences. As your content is shared, it starts to rank in search engines, which helps more people find it. And the best part is that this all happens organically – you don’t have to pay for ads or do anything shady.

The key to content marketing is creating content that people actually want to read and share. If your content is boring, irrelevant, or unhelpful, no one will bother sharing it. But if you produce great content that provides value, people will be more than happy to share it.

What Should I Write About?

There are endless possibilities of content types, but here is what we recommend for e-commerce stores: Posts – Blog posts help establish your brand as an authority on certain topics and attract people to your site. You can write about anything that will provide value or teach customers something they don’t know yet.

• Product Pages

When you write about your products, be sure to include all the necessary information (such as specs, benefits, and customer reviews). This will help increase traffic to your product pages and boost conversions.

• How-To Articles

How-to articles are a great way to show potential customers that you are an expert in your field. They also help establish trust and credibility.

• Podcasts

Podcasts are a great way to connect with customers on a personal level. They can be about anything, but we recommend focusing on topics that are relevant to your niche.

• Infographics

Infographics are eye-catching and engaging, which makes them perfect for sharing on social media. They are also great for increasing brand awareness and getting links back to your site.

What’s the Catch in Creating Content? 

Creating content is not as easy as it sounds – you have to invest a lot of time and effort into it. If done correctly, however, content marketing will attract new people who might be interested in purchasing from your store. So, is content marketing worth the investment? Absolutely!

Top 3 eCommerce Content Marketing Tips

1) Find Your Niche:

The first step is to find your niche and make sure it’s something you are passionate about. You want to get really good at one thing instead of doing everything mediocrely. When people come across your brand they should know what they’re going to get with every product or service you offer them. 

This way, when potential customers see an ad for your company on Facebook or Instagram they’ll immediately know what type of person or customer base they fit in with.

Understanding Your Target Audience

Having a niche will help you better understand your target audience and how to cater to them effectively. For example, if you were running an eCommerce store that sells clothes for skinny girls under the age of 15, it would be hard to get noticed amongst other brands who sell similar products because there are so many competitors out there. 

However, if you narrowed it down to just clothes for girls who are under the age of 13 and have a smaller figure, suddenly your target audience becomes more defined and it’ll be easier to market to them.

When creating content, always think about what your niche is and how you can best serve your target audience. What do they want to know? What are their pain points? How can you help them solve a problem or teach them something they don’t know yet?

Having Trouble Finding Your Niche?

If you’re having trouble finding your niche, try doing some research and see what other companies in your industry are doing. Are they running ads on social media that resonate well with their target audience? What type of content are they publishing on their blog? How is their website laid out?

Once you have a good understanding of who your target audience is and what they’re interested in, it’ll be much easier to create content that resonates with them.

2) Plan, Create, and Maintain

Your content production must be planned properly so that you can be efficient with your time. You don’t want to spend hours creating an amazing piece of content that you’re really proud of, then not have enough time left over to share it out on social media or promote it in other ways.

Your Writers Must Be Aligned with Your Branding

It’s also important that the person who will actually create the content has a good understanding of their niche and what their target audience is looking for. If you’re hiring a writer or content creator to help out, be sure they understand your company’s brand and the type of content you’d like them to create before assigning tasks.

Create Engaging Posts

Create engaging blog posts that provide value to readers without sounding too salesy It can also be beneficial if the person in charge of creating and publishing content is also responsible for promoting it on social media. This way, they can share it out as soon as it’s published and get more eyes on it.

The best way to produce high-quality content that will resonate with your target audience is to plan, create, and maintain a content production schedule. 

This means having a set time each day, week, or month to plan out what content you want to create. Then have a specific person who is responsible for doing the actual writing and publishing of this content each time they’re assigned a post. 

In addition, it’s important that someone in your company has the responsibility of promoting all published blog posts on social media so they can get more eyes on it.

Benefits of Blogging Regularly

• Blogging increases your website traffic by exposing you to new people who may not have seen your brand before 
• It’s a great way of building trust with potential customers and showing them that you’re active in the industry, which makes them feel secure when making purchases from your store
• It helps to establish you as a thought leader in your industry and builds brand awareness over time

By planning, creating, and maintaining content regularly on your eCommerce website or blog, you’ll be able to increase the amount of traffic that comes through your site while also building trust with potential customers. 

This will make them feel comfortable shopping from your store and may even establish you as a thought leader in your industry. In the long run, this will help to increase brand awareness for your eCommerce business.

Creating valuable content is only one part of an effective eCommerce content marketing strategy – make sure you’re also promoting it on social media!

3) Maximize the Use of Social Media

Another great way to get your content seen by more people is to promote it on social media. This can be done in a variety of ways, such as sharing links to blog posts on Twitter and Facebook, pinning images from blog posts onto Pinterest boards, or creating short videos about your latest blog post that you can share on Instagram and Snapchat.

Make sure you’re also taking advantage of social media’s ability to target users based on their interests. For example, you can use Facebook Ads to target people who have liked other Pages within your industry or used specific keywords in their profile that are related to your business. This way, you know the people seeing your ads are already interested in your brand.

This will help you to get more eyes on your content, which can result in an increase of traffic coming through your site and a greater chance that people are going to click-through to read the full blog post or article. This also helps with building trust since potential customers who learn about your business this way have already shown interest beforehand.

Promote Your Content on Social Media to Get Even More Eyes on it!

eCommerce businesses can benefit from creating high-quality, engaging content that provides value to their readers. By planning, creating, and promoting content regularly, you’ll be able to increase the amount of traffic coming through your site while also building trust with potential customers. This will help to establish you as a thought leader in your industry and increase brand awareness over time.

By promoting content on social media, it can also reach even more people and get them excited about what’s going on with your business! Remember: the key here is consistency. You don’t want to go months without blogging or posting new content on social media because your customers will start to forget about you.

Use the Internal Link Juicer to create links to your social media accounts!