8 SEO Internal Linking Strategy in 2021

With a fast-growing society, the online market is also growing constantly and a fierce battle of competitors is happening. The internal linking strategy you used last year may not help you right now and that’s why you need to use other strategies this year. 

With a new internal linking strategy, you can improve your site and be more confident about your new and improved skills.

Internal Link Juicer Mascot holding a clipboard - internal linking strategy

What are Internal Links

Internal Links are hyperlinks that mark at (objective) the same domain that the link exists on (source). An internal link points to another page on the same website. Internal links are convenient for building site architecture and spread out link fairness. Therefore this section is about creating an SEO-friendly site architecture with internal links.

On the other hand, search engines need to identify content to create a list of pages in their huge keyword-based indicator. They also need to have entry to a crawlable connection structure—a structure that lets spiders browse the pathways of a website—to find all of the pages on a website. 

Lots of sites make a huge mistake of covering their main link navigation in a way that search engines can’t access.  This blocks their capacity to get pages recorded in the indices.

Strategies for Internal Linking 

Internal Link Juicer Mascot playing chess - internal linking strategy


  • Keep a shallow website structure

Is considered a good practice when a page can be attained within three clicks of the homepage. In the current situation users tend to demand fast speed of websites. This includes page load time and the time needed to complete specific actions. 

Why would someone bother to go through a lot of unnecessary links if there are a lot more organized and well efficient internal pages? 

  • Make sure all the important pages are linked

Nowadays, search engines tend to rely on sitemaps and links to discover web pages. Unlinked pages or otherwise known as orphan pages can be easily found by search engines as these are displayed on the sitemap. Orphan pages cant be found through the website’s navigation as this also cannot be seen by the users. Landing pages that are built for pay-per-click campaigns is an exemption. 

  • Do an internal link audit to optimize your crawl budget

Every time a Google bot visits your website and finds a broken page your crawl budget will be wasted. You will be required to do all the technical SEO practices properly and most importantly fix all internal link issues

The Google Search Console will be the first to identify and understand your link. From there you will find link reports that include external links with top linking sites arranged separately, top anchor words on external sites, and the internal link reports.

  • Keep the number of links per page reasonable

The more links that are found on internal and external, the less link juice will be sent to the specific page. Creating well-constructed content has the possibility of making your visitors get bored and scroll down endlessly to the list of resources. 

To sum it all up, an excessive number of links that will be sent as spam signals to the search engines will affect your pages’ authority. 

  • Use keyword in anchor text

Making use of the links anchor text is another way to improve your keyword rankings. Internal links will act as backlinks, so making use of the relevant terms in their anchor is a free and simple way to raise topical relevance.

Way before SEOs would not advise using the exact match keywords in the internal links anchor text but would often advise not to use natural anchors to avoid getting penalized. 

  • Make sure image links have alt attributes

Another way to send a ranking signal to search engines and increase your authority is to make the alt attribute of the image link act as anchor text for text links.  

  • Place contextual links in a new tab

Links within the page’s content are arranged based on SEOs value. The recent has more to do with the navigation, and it would appear that Google treats those as non-editorial links. 

  • Open contextual links in a new tab

Try to imagine that you are reading a blog or article and it has a lot of links. Then, that will bring you to another blog or article and you get curious about. That’s why you click it and another link pops up in that link and then it will bring you to YouTube to watch videos that summarize the whole content more easily.

Why Automate Internal Link Building?

Automating internal links is necessary because it can help Google rank your website much better. By handing Google links to follow detailed anchor text, you can hint Google to which pages of your sites are important and what they are about. Internal links are also an excellent user experience to improve engagement.

Underestimating the use of internal linking in an SEO strategy is very common. Everyone knows the importance of external links or backlinks but most publishers tend to neglect the use of internal linking. 

Benefits of Link Building

  • Internal linking is an important supplement to link building
  • An unmatch ROI of the internal linking 
  • The more links you create, the more your site will rank up
  • Your control linking should be 100%
  • Don’t wait
  • Internal linking develop the indexing of your site
  • Enhances navigation and user experience
  • Improves the number of page per session
  • Should decrease the bounce rate
  • Increases the number of long-tailed keywords
  • Prevents keyword cannibalization
  • Should boost your organic traffic
  • Should improve your click-through rate
  • Your opponent may have not to use the benefits of internal networking

Improve your SEO performance

If you want to improve your internal linking technique, the discussed strategies might help you on how to improve your SEO performance.  Worry not,  these are the new techniques that you can apply in the current situation.

Our goal is to help you grow and help compete in this new tough battle of online marketing.