6 Reasons Why Internal Linking Structure is Important in SEO

One of the best strategies for improving your SEO ranking within search engines is to build up your content- the more content, the more pages for search engines to rank. Search engines want to see links in a page that links to other pages. 

While some focus on backlinks (those links connecting to other websites), internal links are equally essential. There are a lot of reasons why internal linking structure is essential for SEO. These reasons might increase your page visit and may help your visitors navigate your website easily. 

Internal links also give search engines an idea of the structure of your site. They can build a hierarchy on your website for someone to follow. It provides a deeper, more convenient experience for the visitors of your site. Internal linking makes your content as reliable as it may seem.

If you are having a second thought on investing in good internal linking, the following might help you understand the importance of internal linking structure to a high-ranking SEO.

Internal link juicer mascot holding a link icons

What are internal links?

Internal links are links from a page of a website to another page of the same website. Users and search engines utilize links to look for relevant content on your website. Links also aid web visitors to navigate your site, especially when looking for specific content- the same purpose why search engines use links. Both web visitors and search engines cannot find a page if links are not visible.

There are some types of internal links. Aside from the links on your homepage, menu, post feed, and others, you can also attach links in your content- this is called contextual links. 

Contextual links lead visitors to contents of significance and relevance. Also, they help search engines look for related content on your site and determine the value of those contents. Thus, good internal links are necessary to your SEO because the more links an important page receives, the more important it will seem to search engines.

Internal Links Vs External Links

Each website consists of internal and external links. External links are hyperlinks that lead to any domain other than the domain the link exists in. On the other hand, internal links are links of the same domain. The following are some of the characteristics of an external link and an internal link:

Internal links

  • Increase the chance of visitors to stay on your site
  • Add structure for your website
  • Help search engines understand your website

External links

  • Create a guest post for other websites that will link back to your website
  • Create great content that people will share and link to
  • Provide convenience to users to share your content on social media

Reasons Why Internal Linking is Important in  SEO

It’s a vital point for your site’s SEO to figure out and improve internal linking strategy regularly. One way to improve the health of your website is by adding correct internal links to make sure that Google will understand.

Internal linking is important to any website because it helps build site architecture and disseminate the link juice. Theoretically speaking, internal linking indicates any links from one page of a domain, which will then link to another page on the same domain. 

Internal link building has a lot of advantages as it will help build page authority, usage, and connection between web pages, user experience, and your ranking as well. Internal is helpful in many ways for your SEO strategy. Let’s first focus on these benefits of developing your internal linking.

  • Internal linking boosts usability through anchor texts

The purpose of having internal links is to help guide users on navigating your website. By using user-friendly and appropriate links in your article, you will ease your user’s navigation. Your anchor text must mark the relevant and related content that is likely to excite your readers. One example of this is when you are discussing multiple content issues, you will have to redirect your user to the previous article listing tools, hence this will prevent the duplication of issues through internal linking.

  • Internal link helps disseminate the link juice

While focusing on external links and backlinks, it is essential to establish authority among other websites. Internal linking will help you disseminate your link juice to other pages of your website. When building backlinks to a specific page on your site, you spread link juice because this has links from other pages on your website. However, if you want this juice to go to your money page, you should have a great understanding of how this will flow your inlinks is the essential component of SEO.

  • Internal linking improves page views

Subjective anchor text can help guide visitors on navigating your website. If the content you provide with internal linking is relevant to what your users are looking for, then they are most likely to stay on your website to read the whole article. This will increase your site conversion rate. Relevant linking will help visitors notice your website because the following links will most likely improve your page views. To make sure it’s efficient, you have to optimize your page speed to avoid huge bounce rates.

  • Internal linking improves PageRank

PageRank is a metrics system that measures the value of web pages, based on the backlinks it receives. The score goes from 0-10 and though you have discussed it properly in the SEO community, still Google will use PageRank as its ranking factor.

Those pages with high PageRank can continually benefit through internal linking by disseminating link juices to other connected pages. These pages will improve their rank because it has received high link juice regarding its authority.

  • Internal linking boosts time on site

Linking to a similar page can help you lower your bounce rate and increase time on site. Bounce rate refers to your visitor who’ll just visit one page and immediately leave after that. If you want to lessen your bounce rate, you have to internally link the content that grants real value. If you want to keep an eye on your bounce rate, then you have to connect to your Google Analytics.

Bounce rate is an essential number to keep on record because it has an immense effect on your ranking. It is indeed a part of handling parameters that are used in the Panda Updates and are linked to the bounce rate. You need to improve UX and create great content on your website that will give you a step ahead on having Panda proof.

  • Internal Linking helps crawl and indexing

Creating a solid and smart internal architecture helps the bot navigate on those deeper pages that aren’t usually visited. These links can help improve other pages and help you rank higher overall. These are the reasons why Google bots are created because it was designed to visit your website and follow those links and pages that are easily indexed.

Internal Linking Challenges & How to Overcome Them

The significant part of this is comprehending the typical challenges in internal linking and how you can fix them. These are some of the most common problems in this matter:

  • Broken Internal Links

Problem: Broken internal links can harm both users and search engine crawlers that are sent to non-existing web pages. This usually results in 404 errors that are not ideal for the corresponding authority.

Solution: Remove or replace the link with the one that points to a live page.

  • Links Couldn’t be Crawled

Problem: Error appears when the format of a URL is not correct. For example, it contains irrelevant characters.

Solution: Check for links that are reported as errors and fix formatting issues as much as possible.

  • Too Much On-page Internal Linking

Problem: If the page contains more than 3000 links, then it will be flagged in the Site Audit report. There are no rules on how many on-page links Google will crawl, however web owners must be cautious of overloading pages from a usability viewpoint.

Solution: Examine pages that contain more than 3000 links and remove those that are excess to requirement.

  • Nofollow Attributes in Outgoing Internal Links

Problems: The rel=”nofollow” attribute in links on a specific page is restricting Googlebot’s flow through your site.

Solution: Omit rel=”nofollow” attribute from internal links flagged in the report.  This can be placed site-wide or on a link-by-link basis – inspect with the developer if needed.

  • Orphaned Sitemap Pages

Problem: Orphaned pages are not linked to at all from any other page on your site, which means they cannot be indexed and crawled.

Solution: If orphaned pages are not valuable, include them in your internal linking strategy. Consider removing it if it doesn’t exist or can’t be ranked by search engines. You can also try adding a “noindex” tag.

  • Page Crawl Depth of more than three clicks

Problem: For some important pages it takes a lot of clicks for the users to reach, which will imply to search engines that it’s not necessary.

Solution: Try to figure out how to lose certain clicks to help users receive the content they want.

  • Pages with Only One Internal Link

Problem: Singular Internal links mean that it misses an opportunity in both SEO and UX. As you have read above, it should be necessary to internally link on the important pages as much as possible.

Solution: Determine other relevant pages to link to as a part of your internal linking strategy.

  • Permanent Redirects

Problem: Passing internal links through permanent redirects can lessen your crawl budget, especially for larger sites.

Solution: It should be necessary to update internal links to send users and search engines directly into the destination page. Don’t remove the redirect, even though it still attracts traffic from other sources.

Improve your SEO user experience

It’s important to improve your website and give your users much better information than they need. Links help your content and website as a whole rank. Having a great linking structure helps you add more value to your content and make your website more reliable for both users and search engines.

With the help of Internal Link Juicer, you can easily organize the contents on your website and improve the user’s experience with its features. Its features have a lot of usage on your website that will surely attract more customers, and thus increase your chance of ranking! Click here to browse our packages.